This study evaluates the major reasons TikTok users choose to interact with content generated by music artists on the platform, as well as what actions users might take upon experiencing said content. As such, this survey is only meant to be completed by those who have experienced content posted by music artists on this platform.

We anticipate this survey to take roughly 10 minutes, there are no right or wrong answers, just your opinions.

While there is no direct benefit to you, this research aims to better inform music artists on how to create more engaging content for users, potentially leading to improved experiences on TikTok for all parties.

Data collected through this survey will be kept confidential, and no information capable of identifying any one individual will be obtained. Your participation in this research is voluntary and it is your choice whether to participate or not.